A healthcare client needed help to grow their brand visibility and reputation. One of the first challenges was developing and implementing a communications plan for their first global event. Despite being almost 6 years old, the client never created a communications plan or documented efforts. Their one event featured well-known speakers yet they routinely failed to improve brand visibility or receive media coverage. Like most healthcare companies, the subject matter was also very technical.
We were hired to:
To get started, we worked with internal team members to analyze the company’s goals and previous efforts. Based on the analysis, we designed and implemented a comprehensive marketing and communications strategy that effectively addressed the company’s goals for the event and thereafter.
As a result, we doubled media coverage and help the event sell out. We had global media coverage from well-known publications including the Press Association, BBC World News, The Daily Mail and more. In addition to this, we grew brand visibility by developing content for social media, trade media, and for the first time led the client’s efforts to be featured in peer-reviewed medical journals.